Our soft and natural baby clothing is adorable, practical and classic and has been designed and sourced with love. Pair one of our temperature-regulating merino cardi sets with a plain white baby-gro for the very sweetest and easiest of outfits.
Anita is beyond excited to have launched Anita's List, a free-to-use, purely digital one stop baby shop, where Anita shares all her knowledge and advice, so you can choose all of your baby kit yourself, in your own time. You can also set up a gift registry and buy one-off products and gifts.